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Webnovel essentials

Key concept: Immediate, Engaging, Commercial (video)
Key concept: Immediate, Engaging, Commercial (video)
Wattpad is looking for stories that are Immediate, Engaging, and Commercial for our Wattpad Originals program. Wattpad Ongoing Originals is our main monetization opportunity; our editors are always looking for exciting stories to add to our catalog.
Genre and format on Wattpad
Genre and format on Wattpad
Wattpad stories have been made into books, movies, and graphic novels, but all of those formats come after the original form: the webnovel. Though similar to these other formats, webnovels have slightly different storytelling conventions than books; things that work well in books will not be as effective in a webnovel, and effective webnovel techniques don’t work well in print books. 
Key concept: Goals, motivation, conflict, and stakes (video)
Key concept: Goals, motivation, conflict, and stakes (video)
As writers, we all strive to create stories that captivate our readers from the very first page. Whether you’re writing a Hot Encounter, a Para-Romantasy, or a Werewolf story, the key to keep your audience hooked lies in mastering the art of storytelling. And at the heart of every great story are four essential elements: Goals, Motivation, Conflict, and Stakes (GMCS).
Mastering the 'hook' in your stories (video)
Mastering the 'hook' in your stories (video)
In Story School Season 2, Episode 2, we’re joined by Harry Hanson, Wattpad Content Expert, and Nicole Nwosu, celebrated Wattpad Creator and published author of The Bad Boy and the Tomboy. They discuss how to craft an irresistible hook to captivate your audience from the very first line.
Crafting the perfect logline
Crafting the perfect logline
A logline is an essential part of the pitching process, but it's also a helpful tool for thinking about your story. A logline is a one sentence description of your story designed to quickly grab a reader's attention. Thinking about a logline can help you clarify your story's hook and determine if your opening chapter is Immediate enough.
Write with the Wattpad reader in mind
Write with the Wattpad reader in mind
You'll notice that we've been talking a lot about reader expectation as a central concept in our understanding of what we're looking for on Wattpad. But who is the Wattpad reader, and what do we mean by reader expectation?
The keys to effective webnovel storytelling
The keys to effective webnovel storytelling
This article discusses the qualities that are important to a story's success on Wattpad. In addition to Immediate, Engaging, Commercial, make sure your story has these key qualities.
The power of serialized storytelling (video)
The power of serialized storytelling (video)
Serialized storytelling, also known as episodic storytelling, has been a popular form of entertainment for centuries. Serialized storytelling is used to engage audiences and keep them coming back for more. On Wattpad, we know that serialized stories can help you create a special relationship with your readers. By creating long-form stories with great cliffhangers, hooks, plot, and character development, you’ll build an audience that is thrilled and desperate to read your next chapter.
Writer's block and how to get over it (video)
Writer's block and how to get over it (video)
Writer’s block is the feeling of being stuck in the writing process and not knowing what to do next. In Story School Episode 1, learn how you can break through that creative slump and come out of it even stronger.
Webinar: How to write a hook
Webinar: How to write a hook
Ever wondered how to craft an opening chapter that leaves readers hungry for more? The secret lies in mastering the art of the story hook. Join Wattpad Content Expert Harry Hanson as he unravels the mysteries of the hook and shares insider tips on how to emotionally engage your audience from the very first chapter. Whether you're a seasoned writer or just starting out, this tutorial will equip you with the tools to craft unforgettable openings that leave readers eager to stick with your story.