Key concept: Immediate, Engaging, Commercial (video)

Wattpad is looking for stories that are Immediate, Engaging, and Commercial for our Wattpad Originals program. Wattpad Ongoing Originals is our main monetization opportunity; our editors are always looking for exciting stories to add to our catalog.

Immediate means the story gets right to the point. We want the audience invested from the very first chapter. Your first chapter should give them a taste of the reading experience they’re about to have. Whether that’s the heart-stopping first meeting of fated mates or the shocking discovery of a gruesome murder in a sleepy town, your first chapter should make a promise to the reader about the story to come.

Engaging means your story catches your reader’s attention and keeps it. An Engaging story has periods of higher and lower conflict, is well-paced (i.e. the reader feels like the story moves from important beat to important beat, leaving them excited to see what happens next, but never bored of what's happening now). Every scene of an Engaging story advances our understanding of the characters or the plot, and leaves us wanting more.

Commercial means that we are looking for work that is clearly situated within an established genre, and will appeal to fans of that genre. Work that engages with genre can still be complex, deeply felt, and even challenging.  No bland characters or cookie cutter plots required.

Explore our downloadable guide that covers 'Immediate', one of the key elements in making your story a hit.